Direct Selling has been one of the oldest and traditional forms of business model in India. Being one of the fastest-growing economies in these trying times, the industry has provided alternative career opportunities to individuals and also a lifeline to families impacted by COVID-19. Involving marketing of products/services directly to customers in a person-to-person environment in comparison to traditional marketing, the emergence of on-demand businesses has presented tremendous business opportunities to individuals who are not just on the lookout for a safe and steady job but are finding multiple gigs that combine to provide both financial security and stability. Let us acquaint you with the top reasons why direct selling is observed as an emerging market in India.
The concept of direct selling kick-started in the late 1980s and since then the industry has witnessed a huge potential to grow in India. Also, the industry investors have seen how this platform created a positive impact on several other social and economic parameters such as:
Direct Selling has been observed as promoting micro-entrepreneurship and also is a great platform for individuals seeking an extra source of income or are on the lookout for hands-on experience in skills involved in sales and management, that can be put to use in daily life as well.
Secondly, the industry has significantly gained from women who are looking for self-employment opportunities in pursuit of financial independence.
The direct selling industry has also given a myriad of opportunities for SMEs as the direct selling companies bank on SMEs for manufacturing their products. Driven by this concept, many companies have now commenced manufacturing for direct selling companies thereby promoting India as a manufacturing destination.
Besides additional income opportunities, the direct selling industry offers full-time employment opportunities too. The majority of direct selling companies outsource their production, packaging, and other activities involved in the manufacturing process which creates direct employment across the entire value chain and henceforth allows individuals to enhance their skills and develop a mindset of an entrepreneur.
In summation, the direct selling industry has continued to rise with progressing years. The employment generation opportunities it presents are sizeable, which is why there needs to be adequate policy support for the sector. Moreover, in the times of the gig economy, direct selling has indeed evolved as a feasible option for those who seek flexibility and work-life balance while still enjoying the financial freedom the sector offers.
